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A facelift is the revival of a product through cosmetic means, for example by changing its appearance while leaving its underlying engineering or design intact. Web sites, magazines or other industries may also be facelifted, for instance when their titles and products appear dated. The term probably comes from the same term used in plastic surgery. == Purpose == It is commonly applied to many kinds of products to keep them competitive during a model's product life cycle and to increasing the sales revenue of products. To earn high sales revenue and profits for as long as possible with one product generation, one must enhance the product's attractiveness from time to time. In automotive industry, the product lifecycle of mass-produced productions is always 4 to 6 years, and during that period, the competitor company will introduce new product to hold more market share. When new cars have launched into the market for 2 and 3 years, to keep their strength in the market, company will push out a facelift version to attract new and past customers to change their cars as they observe the sales revenue starts decreasing. This process is controlled by product life cycle management. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Facelift (product)」の詳細全文を読む スポンサード リンク
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